Privacy Policy

A legal disclaimer

At Brand Lab 8 (“Company,” “we,” “our,” or “us”), we respect and value your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our website, services, and communications.

By accessing or using our website or providing your personal information, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

a. Personal Identifiable Information (PII)

Name (if provided)
Email address
Phone number

b. Automatically Collected Data

When you visit our website, certain information may be collected automatically through cookies, pixels, or similar technologies, including:

IP address
Browser type and version
Device information
Pages visited, time spent, and referring websites

2. How We Use Your Information

We use the information collected for the following purposes:

To communicate with you via email and text message, including marketing messages, updates, and service-related notifications.
To deliver personalized advertising and retargeting through platforms such as Meta (Facebook/Instagram) and Google Ads.
To improve and optimize our website, services, and user experience.
To comply with applicable legal obligations.

3. Legal Basis for Processing (GDPR Compliance)

If you are located in the European Economic Area (EEA), our legal bases for processing your information include:

Consent: When you voluntarily provide your email or phone number.
Legitimate Interests: For marketing, retargeting, and improving our services.
Legal Obligation: To comply with laws, regulations, or governmental requests.

4. Sharing and Disclosure of Information

We do not sell, rent, or trade your personal information to third parties.

We may share your information only in the following limited circumstances:

Service Providers: With trusted third-party vendors (e.g., email marketing platforms, SMS providers, ad networks such as Google and Meta) who perform services on our behalf.

Legal Requirements: When disclosure is necessary to comply with legal obligations, protect our rights, or respond to lawful government requests.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Cookies and Tracking Technologies

We use cookies, tracking pixels, and similar technologies to:

Measure the effectiveness of marketing campaigns
Deliver targeted advertisements
Improve site functionality

You may disable cookies in your browser settings, but certain features of the website may not function properly.

6. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

7. Data Security

We implement reasonable technical, administrative, and organizational measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you.
Correction: Request corrections or updates to your personal information.
Deletion: Request that we delete your personal information (“right to be forgotten”).
Opt-Out: Opt out of receiving marketing emails, SMS messages, or targeted advertising.
Data Portability: Request a copy of your data in a portable format.

To exercise any of these rights, please contact us using the details provided below.

9. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have inadvertently collected information from a minor, we will delete it promptly.

10. International Data Transfers

If you are located outside the United States, please note that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

11. Compliance with State and International Laws

California (CCPA/CPRA): California residents may request information about the categories of personal data we collect, request deletion, and opt out of data sharing.
GDPR (EU/EEA residents): We comply with the General Data Protection Regulation regarding lawful processing, consent, and user rights.

12. Updates to This Policy

We may update this Privacy Policy periodically. When we do, we will revise the “Effective Date” at the top of the page. We encourage you to review this policy regularly to stay informed about how we are protecting your information.